Dog Biz Collective

Once upon a time…

...dog trainers were happily going about their days working with their clients face to face, running group classes and having a jolly old time. Everything was awesome. Everything was grand … and then … dun, dun, dun …

A fucking worldwide pandemic hit and we were all confined to our homes.

And then … and here’s the kicker … everyone thought getting a dog would be the perfect idea to keep themselves company while trapped inside their own homes. But … and here’s where it gets even more interesting …

Those dogs were also trapped inside homes. They didn’t have access to proper training. They didn’t have the ability to socialise with other dogs as young puppies. They didn’t learn to be alone at home away from their owners because their owners were always there with them. They developed behavioural problems and their owners didn’t know how the hell to handle them, and we know how badly that ends for so many dogs.

Not only that, but business owners such as dog groomers and dog walkers turned to online training to become dog trainers. Bad business coaches were born and started taking advantage of people who wanted to start up their own businesses from home.

Then, once the pandemic restrictions started to ease and we could run free again, the damage to the dog training industry had already begun because new dog trainers thought that the sudden peak in clients coming to them for help with their unruly canines was the norm … But it’s not!

Add in the societal struggles that exist in so many places, cost of living crisis all around the world, people's capacities at an all time low just dealing with the state of our world and systems. Now, there’s been a massive financial dip in the industry and it’s struggling to recover.

Hundreds of thousands of dog owners need help training their dogs, but now, either dog trainers drop their rates and have to work with shitty clients they don’t want, or they refuse to raise them for fear of pushing new clients away. So, it's harder to make money.

This is the issue! The dog training industry is on fire … and not in a good way.

The pandemic has seen the rise of bad coaches and trainers with sleazy marketing techniques and this has affected dog trainers and their businesses.

The dog training industry has changed massively over the last five years. Now, it’s much harder to start, build and sustain a successful dog training business. But, just because it’s harder now, it doesn’t mean you CAN’T start, build and sustain a successful business. You just need to have the right tools and confidence and knowledge to take the leap.

I’m not trying to scare you and I’m not trying to change your mind about setting up or continuing to run your dog training business. In fact, it’s quite the opposite. I want to help you.

If anything I’ve spoken about above has resonated with you or you’re intrigued to learn more then the Dog Biz Collective membership can help you.